T. I. 1 update

Learning objective:
To bring textual investigation 1 (genre) up to date with paragraphs on audience and iconography.

Key terms:


You need to use lesson time this week to put in some hard work on your first textual investigation.
By now you should have completed the following:

A dictionary definition of the concept of genre.

• An introductory paragraph

Here you should set out what you are going to be writing about in the essay and what you are going to be comparing your main text with. This part should also include an illustration of your text.

You will return to the introductory paragraph when the essay is complete, then you can state any theorists you have written about.

• A paragraph about audiences

• A comparison of iconography with another text of the same genre

Approaching the exam

Learning objective: 
To prepare for the GCSE Media Studies written exam (15/6/2015) by answering and discussing typical questions.

Key terms: Command words, concepts.

The GCSE Media Studies exam is made up of two sections.
Part A will be on print based adverting -
For Part A you will be given some material about which you will be questioned.
You will also be asked to some consider print based ads we have looked at, for these questions you should revise the work you did on print based texts such as Olay - Jessica Ennis, GHD , Lexus and Omega watches.
Learn to use the correct terminology when discussing print based ads.

Part B will be on TV advertising - You will be asked to complete a series of tasks.
For this section you should revise the work you did on the
Irn-Bru - gets you through campaign
Persil - Dirt is Good campaign

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Task 1:
Look at the example paper you have been given. We will discuss how to approach questions.

SECTION A: Thinking about the Media – Investigating Print advertising
40 marks

Study carefully the Resource Material.

It consists of two print based adverts, one for Fame scent and one for Weetabix.

After studying the Resource Material, answer the following questions.

Answer the questions in this Answer Book.

All questions and tasks are repeated for you in the Answer Book.

1. Choose one of the adverts.
(a) Identify the camera shot used on the advert. [2]
(b) Briefly explain why this shot has been used. [8]

2. Explain how colour is used on each of the adverts to appeal to audiences. [10]

3. Explain how male or females are represented in two adverts you have studied (not the Resource Material). [10]

4. Suggest two reasons why print based adverts use celebrity to attract consumers. 
Explain these reasons. [10]

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SECTION B: Thinking about the Media – Planning TV Advertisements
40 marks

5. Create a new TV advertisement for a healthy snack aimed at children.

Complete the following tasks:

Task 1. Choose a name for your healthy snack.

Briefly explain why you chose this name. [4]

Task 2. Suggest a celebrity to endorse the healthy snack in your TV advertisement.

Briefly explain why you chose this celebrity. [6]

Task 3. Design a logo and a slogan for your healthy snack.

Label your plan. [10]

Task 4. Explain the audio you would include in your TV advert. [10]

Task 5. Suggest two ways TV advertisements appeal to audiences.

Explain each of these ways. [10]

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When you read through the questions on the exam look first for the concept or convention you are being asked to deal with.

Concepts are things like audiences, representation, narrative.

Conventions are things like slogans, logos, jingles

Next look for the command words - Design, explore, suggest, explain.

Next make a plan for your answer. This should include an introduction, a main body and a conclusion. You are advised to rewrite the question in the main body of your response so you avoid going off at a tangent. 

Make sure you cross out your plan when you are ready to develop it. Otherwise it will get marked.