Production 22.4.14

16 May 2014.

 

Next week you will begin preproduction.

However your research documents need to be brought up to date first.

In the header you need to have this:

 

GCSE Production (your name) - Research

 

The document needs to be saved in a folder in your home area called

GCSE MEDIA

 

The document needs to consist of the following:

 

1. An introduction to what you intend to create for your production.
2. A description of the genre of your production (this can be a dictionary definition)
3. An illustrated description of some comparable products.
4. The questions from your questionairre.
5. The results of your questionairre in a bar chart or pie chart.
6. A paragraph or two about the findings of your questionairre. This should be related to your target audience.
7. (This is what I asked - this is what most people said - this is what people didn't like - So this is what I will do...)

 

 

 

Welcome back!

It's time to begin your productions.

There are FOUR aspects to production which you need to completed and submitted by end of term.

• Research
• Planning
• Production
• Evaluation

 

 

Task 1: 

Create a Word Document called:

GCSE Production (your name) - Research

Save this to your home area in the media folder.

Then write:

For the production element of my GCSE I will create a (What you will do for your production)

The research methods I will be using are:

An evaluation and annotation of the following texts of the same or similar genre:

A: ( 3 - 5 relevant texts here)

B: An analysis and annotation of the website for (relevant websites here)

C: I will consider the findings of questionairres which will include the following questions:

• Would you watch/use/buy a (insert your media text here)? How often?

• Why do you watch/use/buy a (insert your media text here)?

       Consider Uses and Gratification theory here

• Which (insert your type of media text here) do you prefer? Why?

• Which (insert your type of media text here) do you dislike? Why?

• What is your favourite character in a (insert your type of media text here) ?

• Are graphics important to you within a (insert your type of media text here) ?

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, activities, and opinions, psychographic factors are also called IAO variables.
Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.

Psychographics should not be confused with demographics, for example, historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation's parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones.

For example, the traditional approaches to defining the Baby Boom Generation or Generation X or Millennials have relied on both demographic variables (classifying individuals based on birth years) and psychographic variables (such as beliefs, attitudes, values and behaviors). When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a "psychographic profile".

Psychographic profiles are used in market segmentation as well as in advertising. Some categories of psychographic factors used in market segmentation include: activity, interest, opinion (AIOs) attitudes values behavior Psychographics can also be seen as an equivalent of the concept of "culture" when it is used for segmentation at a national level.

Designing a Questionnaire

 

 

What is a questionnaire?

 

 

• it's a set of specially designed questions to which answers are written on a pre-prepared form.
• it tells you who your audience might be in demographic and psychographic terms
• it tells you certain things about your audience's behaviour and lifestyle
• it's a way of finding out exactly what your audience know and need to know about your topic
• it contains up-to-date data which is not available from any other source
• it helps in the construction of a text and in generating advertising to fund that text

Before you start designing your questionnaire think very carefully about what information you need from whom. Your questionnaire is a tool to help you get that data. A poor quality questionnaire will yield poor quality data.

Points to consider when designing a questionnaire

 

 

• Questionnaires should be clearly laid out and easy to read
• Keep it short (no more than 2 sides of paper)
• Use multiple choice or yes/no answers to make it easier to analyse the data
• Start off with easier questions (age, occupation etc) and finish with the ones that have to be thought about a little more - give your interviewee the chance to warm up and focus on the topic
• Each question should ask for only one piece of information
• Don't restrict your questions to those with "Yes/No" answers - you need a lot more information than that!

 

 

Handing out your questionnaire

You will get a broader range of respondents if you put your questionnaire online. You can use Survey Monkey or try this technique using Google Docs.

• BE NICE AND POLITE - anyone who responds to your questionnaire is doing you a major favour.
• Statistically, the larger the number of respondents, the more useful the data. You need to get AT LEAST 30 completed questionnaires to work from - this may mean handing out 60 or even 90.
• Make it easy for your respondents - either email it to them or hand them a printout and a pen.
• Try to get as broad a range as possible of respondents - pick a wide age and status range.
• Don't forget the possibility of doing an online questionnaire, if you can lure enough genuine respondents to the site.

 

 

Analysing & Presenting Your Data

You need to learn from the results of your questionnaire. Therefore you will need to spend some time logging the answers. Then you need to create tables for each result - it's up to you how to do this. The easiest way is to log the answers in Microsoft Excel, then you can produce pie

D: I will conduct qualitative research using focus groups which will consider the following:

• Question here

• Question here

• Question here

• Question here

I will be considering the following aspects of these texts as part of my research:

Mise en scene

Iconography

Colour codes and conventions

Body language

Costume

Facial expression

Graphics

Sound

Editing

Framing 

Lighting

Task 2: 

By the end of the lesson you are required to source 3 similar texts to your production.

You need to then annotate each or a still from each considering the codes and conventions you have learned about and applied in your textual investigation.