Approach to Production Evaluation

• You will be instructed on how to maximise marks from the final part pf your production coursework. The evaluation.

Key words: Evaluation. Discursive. Plan. Compare.

Between now and Christmas, you will work on your productions as well as learning about the key concepts of Media Studies.
Genre
Representation
Narrative.
When you have completed your production you will need to evaluate it.
Your evaluation is worth 10 marks.
Within the evaluation, the following areas need to be explained:

Have you met your aims and purposes?

How have you used the appropriate codes and conventions of your chosen texts?
For example, if you have produced a CD cover and insert, does it look like existing products?

Have you used representations and stereotypes?
For example, if you have produced a CD cover and insert, have you considered how how to represent the new band's style of music through the use of images, the name of the band, the font, the colours?

Have you used narrative?
For example can the characters be related to Propp?
Can the story arc be related to Todorov?
Have you used a linear or a circular narrative?

Does the work appeal to and engage the audience and users?
Did you consider Uses and gratifications theory?
Is the text for a mass or a niche audience?
What age group is the text for?

What organisational issues are raised by the text?
For example, how will your CD be marketed and distributed?

Task one:
Write how you hope to evaluate your production.
Title: Production evaluation outline.

Show evidence of knowledge of genre, representation and narrative.
State where genre will be used in your text: Iconography. Mise en scene. Visual codes. Technical codes.
State where representation will be used in your text: Stereotypes used. Rep of youth etc
State where narrative theory will be used in your text: Todorov. Propp.

Show an understanding of audiences: Primary. Secondary. Mass. Niche. Uses and gratifications. NRS.

Demonstrate that you have researched other similar texts.
Use media terminology. Denotations, connotations, implies.

400 words - orange books - classwork.
Note: Bullet points are fine. Use illustrations where required.