Star Image Motifs are logos, or are a similar running theme that an artist uses across their promotional work such as CD covers, websites, promotional posters, t-shirts, tickets etc.
Artists use these so that they can be instantly recognisable to their target audience and become more memorable. It builds on the idea of a brand and is favoured by consumers who can identify with the artist and that genre.
'NDubz' use this graffiti-style font. It indicates their grime/ hip-hop genre and is used to attract a mainly young audience who would find the anti social nature of graffiti appealing.
'Eminem' always has his name in capitals with one of the 'E''s back to front, suggesting he is a strong and original thinking artist: You need to deconstruct star image motifs and consider how the target audience is being positioned.
Katy Perry' always uses the same bubblegum-style font. This ties in with the style of her music, not too deep, and would primarily appeal to girls although a lot of her promotional artwork has been created for a male target audience.
Katy Perry's brand colour seems to be pink; her name, website, advertisements and videos contain an abundance of this colour.
For example; 'California gurls' contains lots of pink, as do her album, website, makeup and costumes.
Lily Allen also gives great consideration to her star image motif. Her website has a fawn colour on the background as does her album cover. This is a more sophisticated approach which suggests Lily may want to retain the audience that followed her when she was younger. She could be saying, we're growing up together. The lyrics of her songs are also possibly aimed at a more mature audience.
Star Image Motifs can often be said represent or have wider connotations; for example, Lily Allen's change in colour theme to a paler, less bright colour could represent her personality shift as her lyrics and music develop now that she is venturing into motherhood.
Similarly, since her marriage to Russel Brand, Katy Perry's songs have been less about being promiscuous or unsure about relationships, such as 'Hot n Cold' and 'I kissed a girl', to about being in love. 'Peacock' and 'Teenage Dream' demonstrate this.
Due to the change in songs, the promotion has to change and therefore so does the star image motif.
It is not unusual for artists to change their star image motif as they develop and try to keep a freshness to their brand, such as Blink 182....
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Task: If your first textual investigation is about a musician or band, then write 200 words on their star image motif. Consider how their brand targets a particular target audience.
If you are not dealing with a music based text then you should research and analyse the star image motif of one of the following bands: Consider how their brand targets a particular target audience.
De La Soul:
Oasis:
Bob Marley and the Wailers:
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