15 Textual Investigation 2 exemplar

Textual Investigation 2

Learning objectives:

• To grade examples of textual investigations using mark schemes.
• To agree on a concept, narrative or representation, and a title for Textual Investigation 2.
• Key words: 

• Analysis of narrative or representation within a TV advert will be good practice for the exam.
• You could also choose to investigate a film trailer or an opening sequence from a TV drama.
• If websites interest you then you could investigate representation within a site of your choice.

Task 1: Copy the following neatly into your orange books:

Textual Investigation 2 must involve a text that is audio visual or interactive.

For narrative, you need to consider:

 narrative construction and the role of editing in creating narratives (to include different types of montage)
 implied narratives – visual organisation, hierarchies and compositional codes
 narrative structures (based for example on equilibrium, disequilibrium and restoration of equilibrium; binary oppositions and their resolution; open & closed narratives; interactive narratives; linear and non-linear narratives; multi-stranded or flexi-narratives)
 character functions within narratives
 settings and locations in which narratives take place.

For representation, you need to consider:
 what makes representations - images plus points of view about them
 the processes of 're-presenting' mediated versions of the 'real' world. Anchorage and omission.
 stereotypes and representations - processes of categorisation, identification and recognition
 the way people and groups of people are represented in the media - in terms of gender, ethnicity, cultural diversity, age and nation
 the way events and issues are represented in the media.

You should also write about organisations within this textual investigation.
We will go over this next week when you have submitted your proposal forms.

Media Organisations: Marketing and Promotion, Regulation and Control issues, Intrusion and Privacy issues

For media organisations, candidates study the ways in which media organisations create, sustain and expand their markets and the way they are regulated and controlled. 

They will also ask questions about issues of intrusion and privacy in an increasingly convergent media world.

(a) Marketing and Promotion

 For marketing and promotion, candidates study through their investigation and production work:

• the ways in which media organisations (such as film organisations, television channels, radio stations, newspapers, magazines, websites, social networks and individuals self promoting) market, promote and

brand themselves in a commercially competitive environment.

Consideration can be given to such issues as:

• competition

• use of stars/celebrities in marketing

• cross-media campaigns

• schedules and ratings

• audience/user research and targeting

• distribution strategies.

(b) Regulation and Control

 For regulation and control, candidates study through their investigation and production work:

• how different types of media are regulated and controlled

• the reasons for media regulation and control and the problems of

regulating within an increasingly global media environment

• the way individuals can manage their own media.

Consideration can be given to copyright and fair use, initiatives such as the

'creative commons' and taste and decency.

(c) Personal, Social and Ethical Dimensions

For Personal, Social and Ethical Dimensions, candidates study through their investigation and production work:

• conflicts between individual freedoms and media organisations

• the personal, social and ethical dimensions of online environments. 

Below are some examples of Textual Investigations based on these concepts:

Representation: Katy Perry.

Task 1: 

Using the WJEC mark scheme provided, assess the following submission which is based on the concept of representation. (11 Unit 2 - Candidate 4)

Write a paragraph in your Orange books:

Unit 2
Representation exemplar work -
Level Awarded -
Comment -

Task 2:

Using the WJEC mark scheme provided, assess the following submission which is based on the concept of narrative. Write paragraph in your Orange books.
Unit 2
Narrative exemplar work -
Level Awarded -
Comment -

Task 3:

You are required to complete the Textual Investigation proposal form provided which requires you to choose a concept; narrative or representation and a text to investigate. Also consider choosing other texts to research and compare with, think about conforming or challenging the conventions you have learned.

Your proposal must be discussed with your teacher prior to starting work.

Deadline for Textual Investigation 2 is Friday 30th January.