Learning Objective:
To analyse an audio visual ad, identifying codes and conventions and target audiences'
Key words: Technical codes, Audio codes, Representation, Target Audience.
Task 1: Watch the TV ad for Irn Bru shown below.
ON A WORD DOCUMENT SAVED TO YOUR HOME AREA AND NAMED IRN_BRU
List:
What is being advertised?
-Product
How are technical and audio codes being used?
Sound; diegetic/non diegetic. Editing style. Framing. Lighting.
What areas of representation are shown and how?
Think stereotypes, age, gender, nationality.
Who is the target audience for the ad?
Uses and Gratification theory.
How are they being attracted?
Slogan, logo, mode of address, narrative, codes and conventions.
To analyse an audio visual ad, identifying codes and conventions and target audiences'
Key words: Technical codes, Audio codes, Representation, Target Audience.
Task 1: Watch the TV ad for Irn Bru shown below.
ON A WORD DOCUMENT SAVED TO YOUR HOME AREA AND NAMED IRN_BRU
List:
What is being advertised?
-Product
How are technical and audio codes being used?
Sound; diegetic/non diegetic. Editing style. Framing. Lighting.
What areas of representation are shown and how?
Think stereotypes, age, gender, nationality.
Who is the target audience for the ad?
Uses and Gratification theory.
How are they being attracted?
Slogan, logo, mode of address, narrative, codes and conventions.
No comments:
Post a Comment