AUDIENCES - Ways of Categorising Them in Media

Audience; 

The people who will buy the media product, the ones the product is aimed at.

Sport for boys, romance for women, the Times for business people.

Media Audiences an Introduction from alevelmedia

What does ABC1 mean?

National Readership Survey (NRS) is a non-profit but commercial British survey concerned with monitoring, analyzing and providing estimates on the number and nature of people who read Britain’s newspapers and consumer magazines.

Demographic classifications in the UK refer to the social grade definitions, which are used to describe, measure and classify people of different social grade and income and earnings levels, for market research, social commentary, lifestyle statistics, and statistical research and analysis.

The social grade definitions by the NRS are widely used as a generic reference series for classifying and describing social classes, especially for consumer targeting and consumer market research by the advertising UK media and publishing sectors.

National Readership Survey (NRS) demographic categories

Social Grade	Social Status	Occupation
A	upper middle class	higher managerial, administrative or professional
B	middle class	intermediate managerial, administrative or professional
C1	lower middle class	supervisory or clerical, junior managerial, administrative or professional
C2	skilled working class	skilled manual workers
D	working class	semi and unskilled manual workers
E	those at lowest level of subsistence	state pensioners or widows (no other earner), casual or lowest grade workers

Task 1:

Identify ONE text that each NRS category of audience would consume. A - B - C1 - C2 - D - E. You should create a PPt presentation and say why the texts would target this audience.

In carrying out this task you should consider:

• Disposable income.
• The amount of free time and when that occurs for each group.

Following on, you need to consider who the target audience is for the subject of your own Textual Investigation 1.