Learning objective:
To consider how convergent media impacts on the positioning of target audiences.
key words:
Convergent:
When more than one media area come together, often in a business relationship.
For example, comics and television. In this case, records and music videos.
Convergence can also be described as:
The way in which technologies and institutions come together in order to create something new.
Cinema is the result of the convergence of photography, moving pictures (the kinetoscope, zoetrope etc), and sound. The iPad represents the convergence of books, TV, maps, the internet and the mobile phone.
To consider how convergent media impacts on the positioning of target audiences.
key words:
Convergent:
When more than one media area come together, often in a business relationship.
For example, comics and television. In this case, records and music videos.
Convergence can also be described as:
The way in which technologies and institutions come together in order to create something new.
Cinema is the result of the convergence of photography, moving pictures (the kinetoscope, zoetrope etc), and sound. The iPad represents the convergence of books, TV, maps, the internet and the mobile phone.
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