Learning Objectives:
To include a paragraph about organisations in textual investigation 2
To look at competition for audiences and how organisations try to attract new audiences
Key words:
Marketing and Promotion, Regulation and Control, Personal, Social and Ethical Dimensions, convergent.
Your textual investigation must include some information about the organisations that the text is involved with.
For marketing and promotion, look back at our lesson about the Irn-Bru campaign
(We looked at how the Leith Agency promoted the brand using social media).
How else do media producers market and promote their texts?
Pseudo events, radio, TV chat shows, social media.
For regulation and control, consider one or two of the following around your text
To include a paragraph about organisations in textual investigation 2
To look at competition for audiences and how organisations try to attract new audiences
Key words:
Marketing and Promotion, Regulation and Control, Personal, Social and Ethical Dimensions, convergent.
- Marketing and Promotion,
- Regulation and Control
- Personal, Social and Ethical Dimensions
Your textual investigation must include some information about the organisations that the text is involved with.
For marketing and promotion, look back at our lesson about the Irn-Bru campaign
(We looked at how the Leith Agency promoted the brand using social media).
How else do media producers market and promote their texts?
Pseudo events, radio, TV chat shows, social media.
For regulation and control, consider one or two of the following around your text
- competition
- use of stars/celebrities in marketing
- cross-media campaigns
- schedules and ratings
- audience/user research and targeting
- distribution strategies.
- Conflicts between individual freedoms and media organisations (BBC TV license or subscription to Sky for example). How does this impact on audiences?
- The personal, social and ethical dimensions of online environments.
- How annoying are adverts on the Internet? How can they be avoided?
Task 1:
You should discuss how else the text you are investigating brings in revenue (money).
One paragraph of between 50 and 200 words. To be included in your textual investigation.
Orange books or digital with print out pasted into orange books.
Orange books or digital with print out pasted into orange books.
- If you are investigating a trailer that has been shown on TV, then you should discuss how the makers have paid that channel to show their promotional short film.
- If you are investigating an opening title sequence to a TV series, then you should discuss how advertisers would pay the TV channel to advertise their brand around that programme because they realise that the target audiences may be the same. The audience of the programme may be interested in buying the product being advertised.
- If you are investigating a TV show then consider how that show is scheduled, is it shown before or after the watershed? Why?
- If you are investigating a game, what PEGI rating has the game been given? Why? What is the content?
- If you are investigating an advert, then you should discuss how the brand is further promoted through its website and on social media. What opportunities are on the website for the users?
View the exemplar work here to help with this.
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