Monday 23 February 2015

Evaluation

Learning objective:
You will produce an evaluation of your own coursework.

Key words: 
Representation, Narrative, audience, codes and conventions.

To gain at least a level 3 for your evaluation you must:

  • Evaluate the typical codes and conventions used in the production.
  • Show simple awareness of audience.
  • Communicate using appropriate terminology related to your production.


Your evaluation must be between 300 and 500 words long.
If you feel you are going over the limit then consider annotating images, this will save you words.
When you have completed your production you will need to evaluate it.
Your evaluation is worth 10 marks.
Within the evaluation, the following areas need to be explained:

Have you met your aims and purposes?

How have you used the appropriate codes and conventions of your chosen texts?
For example, if you have produced a CD cover and insert, does it look like existing products?

Have you used representations and stereotypes?
For example, if you have produced a CD cover and insert, have you considered how how to represent the new band's style of music through the use of images, the name of the band, the font, the colours?

Have you used narrative?
For example can the characters be related to Propp?
Can the story arc be related to Todorov?
Have you used a linear or a circular narrative?

Does the work appeal to and engage the audience and users?
Did you consider Uses and gratifications theory?
Is the text for a mass or a niche audience?
What age group is the text for?

What organisational issues are raised by the text?
For example, how will your CD be marketed and distributed?

Are there any interactive elements?
Links to social media.


You will receive feedback on the first draft of your evaluation before submitting the final draft.
[Assessment task]

You will prepare your coursework for assessment signing off the relevant forms and documents.
[Final assessment task]

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