Print based ads revisited.

Task 1: Read this blog post.

Before returning to the production aspects of your coursework, you will complete a series of refresher tasks on Print based adverts.
In your exam,
Section A will be Print Advertising.
Section B will be Television Advertising.

In responding to both sections, you will need to consider three elements of Media Studies Framework.
Texts - Genre, Narrative, representation
Organisations - Promotion, control and regulation
Audiences - Targeting, appeal and categories

Learning objective:
To analyse and annotate a print based ad using media terminology

Key words: 
Name - The name of a new product may suggest something about it's image. Think about what the name Jaguar suggests about the car.

Marketing - The promotion and selling of products and services.

Logo - The design used on all promotional materials for a product. The audience come to recognise it.
This Nike example shows only the logo and the slogan with no clue to the actual product. The audience will instantly recognise the brand.

Endorsement - This is when advertisers use celebrities or ordinary members of the public to say how good a product is in the hope that it will persuade the audience to buy it.

Ordinary people are used to endorse everyday things such as washing powders and DIY because we believe they are actually know about the product. Celebrities are used to endorse more glamorous products, they will attract audiences to the product quickly as they are easily recognised, like KIera Knightly and Chanel.

Unique Selling Point - This is the part of the product that makes it different from other similar products. A new feature on a mobile phone or a new ingredient in a food for example.

Iconic Representation - This is where the picture of the product appears in the advert. The audience will then know what to look for if they decide to buy. This technique is common in adverts for fragrances, like this one for Tresor by Lancome.

Demonstrative action - This is where you see the product being used. Often this is to show how easy it is to use a product. For example hair straighteners.

Language - The written language on a print based ad is very important in selling the product.

Advertisements have to use persuasive language to sell. They will use hyperbole and join words together to make the product seem interesting, for example; Taste-tempting'.

Hyperbole - This is the over exaggerated language used to make the product seem better than it is.

Task 2: Copy the above terms into your orange books under the heading 

'Print Based AdsAnalysis - Media Terms'.

Task 3: Using Word or Power Point, annotate the advert below using key media terms that you have learned including the terms above.

E-mail your work to me at the end of the lesson with your surname_Oscar Mayer ad in the subject bar.

aealey@de-la-salle.co.uk

Year 11 Written task success criteria
Knowledge of the concept of genre/narrative/representation
Awareness of relevant theories
Demonstrates knowledge of the convergent nature of contemporary media
Use of media terminology/key words
Quality of written communication